Music, restaurants and the part of central London that still feels creatively restless.
Covent Garden
Theatre streets, restaurants and a steadier West End pace
Shoreditch
Creative studios, warehouse buildings and East London energy
Notting Hill
Leafier streets, quieter cafés and a more residential side of London
Broadwick Soho pulls much of the neighbourhood inside it, crowded restaurants, late nights, stronger colour, and the constant pace that shapes this part of central London after dark.
Set on the corner of Broadwick Street and Berwick Street, Broadwick Soho stays closely tied to the streets outside its doors. Martin Brudnizki’s interiors are expressive without tipping into parody, balancing richer colours, layered textures and quieter corners against the noise below. Bar Jackie stays active from the morning onwards, Dear Jackie carries the evening later underground, and Flute pulls people up toward the rooftops late into the night. Even inside the hotel, Soho never feels far away.
Late weekends, restaurant and bar-focused stays, and travellers who want to stay inside Soho’s energy rather than step away from it.
Hazlitt’s holds onto an older version of Soho, quieter, more literary, and slightly removed from the pace outside it.
Set inside a row of eighteenth-century townhouses on Frith Street, Hazlitt’s feels closer to a private residence than a conventional hotel. There is little signage outside, and arriving still feels like being let into somewhere slightly hidden from the rest of Soho. Fireplaces, oil paintings, shelves lined with books and heavy curtains lean fully into the age of the building without making the place feel staged. Outside, Soho continues at full pace. Inside, the atmosphere shifts almost immediately.
The EDITION sits just north of Soho, close to the neighbourhood’s energy but slightly removed from its busiest streets.
Berners Tavern anchors much of the hotel from breakfast into late evening, while the Lobby Bar and Punch Room pull in much of the after-work and after-dinner crowd later into the night. Upstairs, the rooms shift quieter, oak floors, walnut panelling and softer lighting giving distance from the pace below. Fitzrovia softens things slightly compared to Soho itself, but the restaurants, bars and late evenings still sit only a short walk away.
The Bloomsbury sits on the quieter edge of Soho, where the streets widen slightly and the neighbourhood begins easing into Bloomsbury.
Set inside Sir Edwin Lutyens’ former YMCA headquarters, The Bloomsbury feels calmer and more spacious than many hotels around Soho itself. The Coral Room keeps the ground floor socially active into the evening, while Dalloway Terrace and the Bloomsbury Club Bar give the hotel a slower rhythm than the streets nearby. Soho, Covent Garden and Fitzrovia all sit within walking distance, though returning here feels noticeably quieter by comparison.
Longer weekends, restaurant-focused stays, and travellers who want Soho nearby with a calmer base to return to.
Covent Garden
Theatre streets, restaurants and a steadier West End pace
Shoreditch
Creative studios, warehouse buildings and East London energy
Romantic Hotels in London
Softer light and more considered spaces
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